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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">城市在發展，鋼筋水泥拔地而起，人們雖然生活在人口密度更高的環境裏，卻難以獲得相應的情感和溫度。究其原因，在碎片化快節奏信息時代下，人們常常将自己的情感禁锢于一小(xiǎo)方天地，漸漸<strong style="box-sizing: border-box;">失去對周遭的敏銳度</strong>，從而缺乏歸屬感，逐漸在喧嚣的世界中迷失自我。人類學(xué)家項飙将這種現象稱之為(wèi)</span><strong style="box-sizing: border-box;"><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">“附近的消失”</span></strong><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">即便對現在的年輕人來說，失去“附近性”已是常态。但仍有不少商業地産通過前瞻性思考，挖掘商業本質(zhì)，從關注<strong style="box-sizing: border-box;">“人的精(jīng)神和人的行為(wèi)”</strong>作(zuò)為(wèi)立足點，引領居民(mín)及辦公者重拾起消失的“附近”，助其找尋真我，發現生活真谛，時代商業就是其中之一。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">在大灣區(qū)“宜居宜業宜遊的優質(zhì)生活圈”的發展規劃下，時代商業順應時代呼聲，不僅明确以“宜居宜業宜遊的優質(zhì)生活圈”作(zuò)為(wèi)發展目标，同時也進一步堅定了以“以藝術人文(wén)為(wèi)引領，産業商業雙輪驅動”的發展路徑，持續打造“硬核”産品力。<strong style="box-sizing: border-box;">時代商業對于産城融合中的商辦服務(wù)升級思考，将為(wèi)大灣區(qū)乃至全國(guó)的園區(qū)商業升級帶來了更多(duō)實際意義。</strong></span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">站在洞察先機、瞄準客群的角度，時代·芳華裏CR8亦是圍繞“人的需求”在運營理(lǐ)念、運營方式、建築形态等方面<strong style="box-sizing: border-box;">與傳統産業園區(qū)商業形成差異化路線(xiàn)</strong>，精(jīng)準滿足都市菁英以及周邊居民(mín)對美好生活的追求；站在産園商業亟待升級的角度，該項目又以<strong style="box-sizing: border-box;">“潮藝新(xīn)聚場”</strong>的姿态引領産業園商業邁向新(xīn)台階，為(wèi)次時代“小(xiǎo)而美”商業項目的打造樹立全新(xīn)典範。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">01</p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; caret-color: rgb(255, 0, 0); box-sizing: border-box;"><strong style="box-sizing: border-box;">從一周年</strong></span><strong style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; caret-color: rgb(255, 0, 0); box-sizing: border-box;">看聚焦于</strong><strong style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; caret-color: rgb(255, 0, 0); box-sizing: border-box;">時代·芳華裏CR8</strong></p>
<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; caret-color: rgb(255, 0, 0); box-sizing: border-box;">“附近”</strong><strong style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; caret-color: rgb(255, 0, 0); box-sizing: border-box;">的“煙火氣”</strong></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; letter-spacing: 0.544px; caret-color: rgb(255, 0, 0); background-color: rgb(254, 255, 255); box-sizing: border-box;">過去一年，<span style="letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box;">時代·芳華裏CR8</span>從品牌引入、<span style="letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box;">場景空間</span>等方面</span><strong style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; letter-spacing: 0.544px; caret-color: rgb(255, 0, 0); background-color: rgb(254, 255, 255); box-sizing: border-box;">幫助消費者拾起消失的“附近”</strong><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; letter-spacing: 0.544px; caret-color: rgb(255, 0, 0); background-color: rgb(254, 255, 255); box-sizing: border-box;">，煥發精(jīng)緻煙火氣。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">時間撥回2022年1月7日，繼2021年8月3日時代·芳華裏（中山）開業後，僅過了6個月，位于廣州萬博長(cháng)隆片區(qū)的“潮藝新(xīn)聚場”時代·芳華裏CR8緊随其後，正式開業。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">開店(diàn)首日，項目取得<strong style="box-sizing: border-box;">95%招商率、60%區(qū)域首店(diàn)、媒體(tǐ)曝光率達5000萬+、多(duō)個商家滿座率100%以及多(duō)家連鎖門店(diàn)取得區(qū)域銷售額第一</strong>等好成績。</span></p>
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<section style="max-width: 100%; box-sizing: border-box;"><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">在品牌上，項目為(wèi)了</span><strong style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">補充商務(wù)空間在休憩生活、業餘閑暇的空缺</strong><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">，積極引入了更多(duō)能(néng)夠帶來新(xīn)鮮感的品牌。</span><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">其開業初期帶來了廣州首店(diàn)炙柒、廣州首店(diàn)星聚會、番禺首店(diàn)木(mù)棉、番禺首店(diàn)文(wén)通冰室IP店(diàn)等首店(diàn)矩陣。</span><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">衆多(duō)優質(zhì)品牌的進駐，不僅體(tǐ)現出時代·芳華裏CR8強勁的招商實力，還彰顯出其力求帶來品質(zhì)商業的決心。</span></section>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">直至今天，該項目入駐品牌仍保持不錯成績。在大衆點評上，目前榕意居廣州川菜環境榜第一名；星聚會KTV居番禺區(qū)KTV好評榜第一名；簡悅廚居番禺區(qū)西餐口味榜第一名；大鴿飯居番禺區(qū)粵菜好評榜第一名；悠适普拉提居番禺區(qū)瑜伽好評榜第一名……<strong style="box-sizing: border-box;">“番禺美食新(xīn)地标”就此生成，年輕人喜聞樂見的“商務(wù)社交地”也就此落地。</strong></span></p>
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<section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img _width="100%" class="raw-image" crossorigin="anonymous" data-ratio="0.666" data-s="300,640" data-w="500" src="static/picture/20230530181022671.png" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" /></section>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">另外，該項目以出色的規劃設計及理(lǐ)念獲得多(duō)個規劃設計獎項，其憑借着藝術大台階“聽海橋”、融入綠植的建築“疊翠谷”、多(duō)元藝術展覽等特色場景，<strong style="box-sizing: border-box;">不斷吸引人們彙聚于此。</strong></span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">對于時代·芳華裏CR8而言，為(wèi)消費者提供優質(zhì)美好生活方案<strong style="box-sizing: border-box;">是成就<strong style="letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">“潮藝新(xīn)聚場”</strong>關鍵所在，也是找尋“附近”的重要一環</strong>。該項目通過布局<strong style="box-sizing: border-box;">社交創意、藝文(wén)寫意、生活新(xīn)意</strong>三大體(tǐ)驗業态，填補了片區(qū)<strong style="box-sizing: border-box;">文(wén)化藝術體(tǐ)驗購(gòu)物(wù)中心</strong>的空白，引領區(qū)域消費升級。讓我們看到一個不斷為(wèi)消費者帶來驚喜、“讓見面，不止一面”的購(gòu)物(wù)中心。</span></p>
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<section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img _width="100%" class="raw-image" crossorigin="anonymous" data-ratio="0.6666667" data-s="300,640" data-w="1080" src="static/picture/20230530181126000.png" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" /></section>
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<section style="text-align: left; max-width: 100%; box-sizing: border-box;"><strong style="color: rgb(198, 37, 43); font-family: Optima-Regular, PingFangTC-light; font-size: 15px; caret-color: red; letter-spacing: 0.544px; text-align: justify; outline: 0px; box-sizing: border-box;"><span style="caret-color: red; outline: 0px; line-height: 1.6em; box-sizing: border-box;">✦精(jīng)準踩中各圈層喜好，為(wèi)生活體(tǐ)驗注入新(xīn)内涵</span></strong></section>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">為(wèi)承擔“發現附近美好生活先行者”的使命</span></strong><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">，時代·芳華裏CR8在國(guó)慶節、萬聖節期間共推出兩期「戀戀天台節」活動策劃，為(wèi)音樂、露營、影視、寵物(wù)等<strong style="box-sizing: border-box;">圈層愛好者打造專屬活動</strong>，周圍居民(mín)總能(néng)在此尋找到屬于自己的自在空間，找到志(zhì)同道合的好友。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="color: rgb(198, 37, 43); font-family: Optima-Regular, PingFangTC-light; font-size: 15px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">✦引領夜生活新(xīn)風尚，美好生活觸手可(kě)及</strong></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">時代·芳華裏CR8<strong style="box-sizing: border-box;">瞅準人們在夜生活釋放壓力的需要</strong>，利用(yòng)戶外空間大力發展夜經濟。比如項目此前打造了掀起港樂“回憶殺”的「尋日循環計劃」、制造潮酷氛圍的「FUN BEATS簋市電(diàn)音節」等，<strong style="box-sizing: border-box;">為(wèi)當地居民(mín)帶來更豐富的夜生活，讓他(tā)們與“附近”美好生活觸手可(kě)及</strong>。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">從關注年輕人的精(jīng)神狀态、到豐富年輕人的業餘生活、再到激發年輕人的生活動力，</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">都可(kě)以看出，項目注重從“人的需求”出發，<strong style="box-sizing: border-box;">讓年輕人脫離禁锢的小(xiǎo)空間，發現他(tā)們“附近”生活的<strong style="letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">美好</strong></strong>。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">04</p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; box-sizing: border-box;"><strong style="box-sizing: border-box;">時代商業持續進階</strong></span></p>
<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; box-sizing: border-box;"><strong style="box-sizing: border-box;">打造産商融合新(xīn)範本</strong></span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">如果說公園式的商業環境與品牌矩陣實力是項目的産品力，那麽聚焦藝術文(wén)化體(tǐ)驗與充滿“煙火氣”、“人情味”氛圍則是項目的内容力。</span><strong style="box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">這些都是時代·芳華裏CR8對找尋“附近性”的落地，針對年輕人“精(jīng)神和行為(wèi)”打造的美好生活第三空間</span></strong><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">接下來，該項目還将持續圍繞年輕人的興趣喜好作(zuò)為(wèi)經營重點。在招調端，項目将以“微醺公園”作(zuò)為(wèi)主題定位，大力招調酒類經營業态的品牌入駐，強化社交氛圍；在活動推廣端，項目将策劃年輕潮流的戶外運動、微醺市集、潮流快閃、生活方式等主題活動。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;"><span style="outline: 0px; letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">實際上，産業、商業、空間的有機融合是産城融合的高階形态，隻有如此，才能(néng)鑄成更加有活力、有人情味的“産業社區(qū)”。其中的商業部分(fēn)不僅僅是商業配套，而是在“産業社區(qū)”中充當重要的“價值支撐者”。</span></span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;"><span style="outline: 0px; letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">因此，</span><strong style="letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">在産城融合中，商業需要服務(wù)産業資産的整體(tǐ)價值，承擔更加多(duō)元且複合的作(zuò)用(yòng)。</strong></span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">通過過去一年的探索，時代·芳華裏（廣州）項目成為(wèi)了時代商業産商融合的最佳培養皿。</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">我們也能(néng)從中窺探到時代商業在</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: rgb(255, 0, 0); box-sizing: border-box;">産商融合中“出奇制勝”的地方。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">比如說，在場景打造方面，時代商業将“綠色”理(lǐ)念全覆蓋于時代·芳華裏（廣州）。這種方式<strong style="box-sizing: border-box;">不僅讓産業園形成“有溫度”的工作(zuò)場所，也讓商業成為(wèi)打工人喜聞樂見的第三空間</strong>；在産品打造方面，時代·芳華裏（廣州）将劇場搬進園區(qū)内。該劇場将承載“傳遞藝術美學(xué)”的使命，<strong style="box-sizing: border-box;">極大提升園區(qū)消費者生活體(tǐ)驗</strong>；在運營服務(wù)方面，時代·芳華裏（廣州）為(wèi)企業一站式解決從入駐、到成長(cháng)、發展的日常經營問題。其構建的“産業聯盟”将通過系列活動助推園區(qū)内<strong style="box-sizing: border-box;">所有企業主及商戶</strong>共同進步……</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">而這些内容最終能(néng)夠使商業實現“價值支撐”，都繞不開<strong style="box-sizing: border-box;">時代商業産商團隊的深度融合</strong>。從空間租賃階段，到園區(qū)運營階段，再到生态營造階段，時代商業通過同一套班子運營産業和商業。由此，<strong style="box-sizing: border-box;"><span style="letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">時代·芳華裏（廣州）</span>各發展階段才能(néng)環環相扣，産業與商業才能(néng)緊密結合，相互反饋</strong>。</span><span style="box-sizing: border-box;"><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">而這也化成</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: rgb(255, 0, 0); box-sizing: border-box;">時代商業寶貴的</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">社區(qū)化運營經驗，為(wèi)其将來産品線(xiàn)規劃及未來的戰略規劃、戰略布局奠定堅實基礎。</span></span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">未來，</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">時</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">代商業仍将踐行“以藝術人文(wén)為(wèi)引領，産業商業雙輪驅動”的道路，探索更有場景力、審美力以及共情力的産商融合發展路徑。可(kě)以預見，随着時代商業版圖的持續擴大，将<strong style="box-sizing: border-box;">“尋回消失的附近”内化于心的時代商業将不斷夯實<span style="letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">産城融合實力</span></strong>，通過運營布局城市空間全價值鏈條、圍繞“藝術人文(wén)”打造場景和産業内容、有機融合智慧綜合體(tǐ)與産業園區(qū)的方式，正逐步向一個又一個“宜居宜業宜遊的優質(zhì)生活圈”邁進。</span></p>
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2023-02-09
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